Il prestigioso London International Awards (LIA) rivela i vincitori del 2021.
LIA ha premiato 16 Grand LIA, 148 Gold, 332 Silver e 467 Bronze. I giudici di alto livello provenienti da tutto il pianeta hanno giudicato virtualmente per diverse settimane; ogni giurato ha visualizzato e valutato ogni voce all’interno del proprio mezzo prima di incontrarsi nelle sale di giudizio virtuali. Ogni giuria insieme al proprio presidente si è riunita virtualmente per la fase finale di valutazione per decidere i vincitori del trofeo e garantire che tutto il lavoro fosse giudicato equamente attraverso attente deliberazioni e solide discussioni.
L’Italia ha ottenuto 32 statue quest’anno: un Grand LIA, 12 Gold, 10 Silver, 9 Bronze Statue e 3 Finalisti.
Barbara Levy, Presidente di LIA, ha dichiarato: “Quest’anno l’Italia si porta a casa un Grand LIA in Ambient & Activation. Le nostre più sentite congratulazioni!”
In totale, 963 statue LIA e 340 finalisti sono state assegnate a 53 paesi con gli Stati Uniti in testa con 217 premi, seguiti dal Regno Unito con 93, dalla Germania con 92 e dall’Australia con 75 vincitori di statue.
Publicis Italia, Milano guida la classifica delle statue italiane, vincendo 23 statue alla LIA 2021, portando a casa il primo Grand LIA per l’Italia. L’Ambient & Activation Grand è stato assegnato a Heineken dal titolo “Shutter Ads”. Queste vittorie hanno contribuito a far sì che Publicis Italia sia stata nominata Agenzia Globale dell’Anno e Agenzia Regionale dell’Anno per l’Europa.
Tre diverse giurie hanno assegnato al lavoro per Heineken “Shutter Ads” – quattro Gold LIA e una statua d’argento.
Publicis Italy, Milan
· Grand LIA – Ambient & Activation for Heineken titled “Shutter Ads”
· Gold – Ambient & Activation – Direct Marketing – Consumer for Diesel titled “Enjoy Before Returning”
· Gold – Ambient & Activation – Zeitgeist for Diesel titled “Enjoy Before Returning”
· Gold – Ambient & Activation – Beverages – Alcoholic for Heineken titled “Shutter Ads”
· Gold – Billboard – Corporate Image/Social Awareness for Heineken titled “Shutter Ads”
· Gold – Billboard – Innovative Use of Billboard for Heineken titled “Shutter Ads”
· Gold – Digital – Creativity in Commerce for Diesel titled “Enjoy Before Returning”
· Gold – Digital – Zeitgeist for Diesel titled “Enjoy Before Returning”
· Gold – Non-Traditional – Beverages – Alcoholic for Heineken titled “Shutter Ads”
· Gold – Social Media & Influencers – Zeitgeist for Diesel titled “Enjoy Before Returning”
· Silver – Evolution – Media Innovation for Heineken titled “Shutter Ads”
· Silver – Non-Traditional – Direct Marketing for Diesel titled “Enjoy Before Returning”
· Silver – Non-Traditional – Zeitgeist for Diesel titled “Enjoy Before Returning”
· Silver – Online Film – Retail for Diesel titled “Francesca”
· Silver – Production & Post-Production – Performance/Casting for Diesel titled “Francesca”
· Silver – Radio & Audio – Innovative Use of Radio & Audio for Barilla titled “Playlist Timer”
· Silver – TV/Cinema – Retail for Diesel titled “Francesca”
· Bronze – Branded Entertainment – Entertainment Audio for Barilla titled “Playlist Timer”
· Bronze – Non-Traditional – Zeitgeist for Barilla titled “Playlist Timer”
· Bronze – Online Film – Beverages – Alcoholic for Heineken titled “We’ll Meet Again”
· Bronze – Production & Post-Production – Cinematography for Diesel titled “Francesca”
· Bronze – Production & Post-Production – Direction for Diesel titled “Francesca”
· Bronze – Production & Post-Production – Direction for Heineken titled “We’ll Meet Again”
· Finalist – Online Film – Beverages – Alcoholic for Heineken titled “Cheers to All”
· Finalist – TV/Cinema – Beverages – Alcoholic for Heineken titled “Cheers to All”
Additional Winners from Italy include (in alphabetical order):
Alkemy, Milan
· Bronze – Branded Entertainment – Scripted Short Film for Barilla titled “CareBonara”
· Bronze – Online Film – Foods for Barilla titled “CareBonara”
DDB Group Italy, Milan
· Finalist – Transformative Business Impact – Government and Citizen Experience for IKEA Italy titled “The Drawing”
Indiana Production SPA, Milan
· Gold – Health & Wellness – Craft – Direction for Coordown titled “The Hiring Chain”
· Gold – Health & Wellness – Craft – Editing for Coordown titled “The Hiring Chain”
· Gold – Online Film – Public Service/NGO/Charities for Coordown titled “The Hiring Chain”
· Silver – Health & Wellness – Social Responsibility/Awareness for Coordown titled “The Hiring Chain”
· Silver – Health & Wellness – Craft – Music & Sound Design for Coordown titled “The Hiring Chain”
· Silver – Music & Sound – Music Original – Song for Coordown titled “The Hiring Chain”
Saatchi & Saatchi, Rome
· Bronze – Print – Corporate Image/Social Awareness for Pampers titled “Lino’s New Life”
This year, 16 GRAND LIAs were awarded:
Publicis Italy, Milan was awarded the Ambient & Activation Grand LIA for Heineken titled “Shutter Ads”
Ogilvy UK, London was awarded the Billboard Grand LIA for Dove titled “Amanda”, “Patricia”, “Patrick”, “ГУЗЕЛЬ”
R/GA California, San Francisco was awarded the Creative Use of Data Grand LIA for Reddit titled “Up The Vote”
Jones Knowles Ritchie, New York was awarded the Design Grand LIA for Burger King titled “Your Way, Way Better”
750mph, London was awarded the Health & Wellness – Craft Grand LIA for Libresse titled “#wombstories”
DAVID, Madrid was awarded the Integration Grand LIA for Burger King titled “Stevenage Challenge”
CANJA Audio Culture, Curitiba was awarded the Music & Sound Grand LIA for Fala Mulher titled “2breakthesilence”
DAVID, Madrid was awarded the Non-Traditional Grand LIA for Burger King titled “Stevenage Challenge”
Burger King was awarded the Online Film Grand LIA for Burger King titled “Moldy Whopper”
Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Pocky titled “The Gift”
BWM Isobar, Sydney was awarded the Pharma & Medical Grand LIA for Garvan Institute of Medical Research titled “Disease Dilemmas”
Saatchi & Saatchi Wellness, New York was awarded the Pharma & Medical – Craft Grand LIA for Tikkun Olam Makers: TOM titled “The Prescription Paper Pill Bottle”
Burger King was awarded the Print Grand LIA for Burger King titled “Moldy Whopper”
Riff Raff Films, London was awarded the Production & Post-Production Grand LIA for Burberry titled “Festive”
draftLine Colombia, Bogotá was awarded the Transformative Business Impact Grand LIA for Tienda Cerca titled “Tienda Cerca”
BETC Paris, Paris was awarded the TV/Cinema Grand LIA for Lacoste titled “Crocodile Inside”
The following companies were honored with the 2021 Global Of The Year Awards:
Global Client Of The Year: Burger King
Global Network Of The Year: Ogilvy
Global Agency Of The Year: Publicis Italy, Milan
Global Independent Network Of The Year: Serviceplan
Global Independent Agency Of The Year: Serviceplan, Munich
Global Production Company Of The Year: Landia, Madrid
Global Post-Production Company Of The Year: Framestore, London
Global Music & Sound Company Of The Year: 750mph, London
Global Design Company Of The Year: Jones Knowles Ritchie
Global Radio & Audio Company Of The Year: Studio Funk, Hamburg
Global Health and Pharma Network Of The Year: McCann Health
Global Health Agency Of The Year: McCann Health, New York
Global Pharma Agency Of The Year: Saatchi & Saatchi Wellness, New York
Global Independent Health Agency Of The Year: The Bloc, New York
The following companies were honored with the 2021 Regional Of The Year Awards for Europe:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Publicis Italy, Milan
Regional Independent Network Of The Year: Serviceplan
Regional Independent Agency Of The Year: Serviceplan, Munich
Regional Design Company Of The Year: Bold NoA, Stockholm
Regional Production Company Of The Year: Landia, Madrid
Regional Post-Production Company Of The Year: Framestore, London
Regional Music & Sound Company Of The Year: 750mph, London
Regional Radio & Audio Company Of The Year: Studio Funk, Hamburg
Regional Health Agency Of The Year: McCann Health, London
Regional Pharma Agency Of The Year: Havas Lynx, Manchester
The following companies were honored with the 2021 Regional Of The Year Awards for Australia & New Zealand:
Regional Network Of The Year: Saatchi & Saatchi
Regional Agency Of The Year: Saatchi & Saatchi Australia, Melbourne
Regional Independent Agency Of The Year: Thinkerbell Australia
Regional Production Company Of The Year: Revolver
Regional Post-Production Company Of The Year: The Editors, Melbourne
Regional Music & Sound Company Of The Year: Rumble Studios, Sydney
The following companies were honored with the 2021 Regional Of The Year Awards for Asia:
Regional Network Of The Year:Ogilvy
Regional Agency Of The Year:Dentsu Inc., Tokyo
Regional Production Company Of The Year: Knights Media & Films, Mumbai
Regional Design Companies Of The Year: PEN Inc., Tokyo / Creative Power Unit, Tokyo
The following companies were honored with the 2021 Regional Of The Year Awards for Middle East & Africa:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: FP7 McCann, Dubai
Regional Independent Agency Of The Year: Promise, Johannesburg
Regional Production Company Of The Year: Goldmine Films, Dubai
The following companies were honored with the 2021 Regional Of The Year Awards for North America:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: DAVID, Miami
Regional Independent Network Of The Year: FRED & FARID
Regional Independent Agency Of The Year: No Fixed Address, Toronto
Regional Production Company Of The Year: The Colony, New York
Regional Post-Production Company Of The Year: Company 3, New York
Regional Music & Sound Company Of The Year: Barking Owl, Los Angeles
Regional Health Agency Of The Year: McCann Health, New York
Regional Pharma Agency Of The Year: Saatchi & Saatchi Wellness, New York
Regional Independent Health Agency Of The Year: The Bloc, New York
The following companies were honored with the 2021 Regional Of The Year Awards for South America:
Regional Network Of The Year: Wunderman Thompson
Regional Agency Of The Year: Wunderman Thompson Argentina, Buenos Aires
Regional Production Company Of The Year: LaDoble, Buenos Aires
Regional Post-Production Company Of The Year: LightFarm Studios, Rio de Janeiro
Regional Music & Sound Company Of The Year: CANJA Audio Culture, Curitiba
