Air France “France is in the Air”

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Air France lancia il suo nuovo spot “France is in the Air”, creato da BETC Paris. Il film sarà on air a livello globale e in onda su TV, nei cinema, sui media digitali e delle reti sociali. Si tratta di una continuazione della lancia campagna di brand marzo 2014.

Il film diretto da Weare proveniva LA (il duo dietro Sami che erano felici di video di Pharrell musica, bambino di obiettivo aussi BETC and Me per il film evian). Era la musica fatta da Portland duo Glass Candy.

CAMPAIGN 2015 « FRANCE IS IN THE AIR »
BRAND MANAGEMENT
Adeline Challon-Kemoun, Caroline Fontaine, Catherine Masson, Valérie Cornec, Milene Albes
AGENCY MANAGEMENT
Bertille Toledano, Tiphaine du Plessis, Anyce Nedir, Sebastien Jauffret, Maëlle Varène, Mathieu Ecollan
EXECUTIVE CREATIVE DIRECTOR
Rémi Babinet
CREATIVE DIRECTOR
Jasmine Loignon
COPYWRITER
David Soussan.
ART DIRECTOR
Marie-Eve Schoettl
ART DIRECTOR ASSISTANT
Michael Madou
DIRECTORS
WE ARE FROM L.A
TV PRODUCER
Fabrice Brovelli, Caroline Bouillet
PRODUCTION HOUSE
ICONOCLAST : Mourad Belkeddar, Maud Fumana
MUSIC CREATIVE DIRECTOR
Christophe Caurret
MUSIC
ARTIST/ BAND : GLASS CANDY
NAME : WARM IN THE WINTER
WRITTEN BY : JOHN PADGETT & LORI MONAHAN EDITED BY : ITALIANS DO IT BETTER, INC MANAGED BY : KOBALT MUSIC PUBLISHING LTD
SOUND PRODUCTION :
GREEN UNITED MUSIC : Frederic Monvoisin Clémentine Libaud
AIRDATE
DIGITAL & PR : 5 MARS 2015
TV & CINEMA: 8 MARS 2015 FORMATS : 60ʼʼ – 45ʼʼ – 30ʼʼ – 15ʼʼ
MEDIA PLAN TV
FRANCE, CHINA, JAPAN, USA, BRAZIL, CANADA, ITALY, HONG-KONG
MEDIA PLAN DIGITAL
FRANCE, CHINA, JAPAN, USA, BRESIL, CANADA, ITALY, HONG-KONG, SPAIN, GERMANY, SWITZERLAND, RUSSIA, SENEGAL