The Digital Manager is responsible for developing and implementing the right digital strategy to reach and engage the local consumer, whilst establishing a close relationship with endemic digital media and opinion leaders.
Develops and delivers a yearly national digital program/business plan in line with the global Red Bull Digital Media Strategy and the local business plan priorities
Constantly identifies, analyzes and aligns the latest digital media trends and emerging technologies, seeking out new opportunities and applying them to the Red Bull strategy. In order to make sure that relevant trends are integrated into Red Bull Italian strategy.
Constantly creates innovative ways to reach and engage consumers digitally.
Leads and secures that the following digital media activities on the local market are worked with excellence and fine-tune the Red Bull digital strategy for the market:
Sets up a professional and engaging community management on an ongoing basis, with a strong focus on live experience.
Ensures all relevant digital communication channels are managed and activated in line with international strategy (web, online, mobile, games, social media activities, etc)
Oversees and collaborates with Red Bull Media House Digital Media Team on all Mobile/gaming initiatives (console, mobile, online)
Ensures that the editorial message to consumers (text, photo, moving images) is web tailored, user-oriented, engaging, up-to-date and accurate
Ensures top notch support for the brand team regarding optimizing advertising impact in earned and own media. In addition, provide advice to the brand team on digital content and advertising campaign development and paid advertising.
Involves our socially well-connected Consumer Collecting team in relevant initiatives to increase reach and impressions
Manages the local digital budget and secures smart and efficient funds allocation to optimize expenditure
Knowledge, Skills and Experience
University graduate in Economics, Marketing and Communication disciplines
English: Fluent / German is a plus
Self-motivated individual who can manage direct reports and foster individual performance.
3 – 4 years work experience preferably as a Digital Media/Interactive Marketing project manager or development manager in a multinational environment
Work Location: North of Milan
Red Bull offers competitive packages, growth potential and a challenging and exciting work environment.
We invite you to send your CV with the agreement for access to your personal information, according to the law ex D.LGS. 196/03. Aut. Min. N. 13/I/0007145/03.04 del 1 April 2008, to www.redbulljobs.it.